Week 13- What is social networking and how do I share on Pinterest?

The purpose of this practiceis to define social networking and begin to share on Pinterest


Guiding Principle

If you actively practice sharing ideas you care about on Pinterest, you will connect with others to move forward and change.

Mindset

Learners who actively practice sharing ideas they care about on Pinterest connect with others to move forward and change.

Goal

Define social networking and practice sharing examples of social networks on Pinterest.


Practice Order

I. Absorb Set

Course Website
Read/view weekly course content

Take a 12 hour break (min.)

II. Do Set

Learner Blogs
Complete course activities on your personal course blog.


Due by Saturday 11:59 pm

Take a 12 hour break (min.)

III. Connect Set

Google Classroom

  • Complete providing feedback
Due by Monday 11:59 pm

Take a 12 hour break (min.)

IV. Reflect Set

Google Classroom

Grades- Complete self- assessment

Due by Tuesday 11:59 pm

I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movie currently in theatres, but confidently stand behind his recommendations. And some people are eager to share a link to an article or idea that’s worth reading. Most people, though, hesitate. “What if the other person doesn’t like it…”

The fear of being judged is palpable, and the digital trail we leave behind makes it feel more real and more permanent. We live in an ever-changing culture, and that culture is changed precisely by the ideas we engage with and the ones we choose to share. 

Sharing an idea you care about is a generous way to change your world for the better. The culture we will live in next month is a direct result of what people like us share today. The things we share and don’t share determine what happens next.

As we move away from the top-down regime of promoted movies, well-shelved books and all sorts of hype, the recommendation from person to person is now the most powerful way we have to change things.

It takes guts to say, “I read this and you should too.” The guts to care enough about our culture (and your friends) to move it forward and to stand for something.

We’ll judge you most on whether you care enough to change things.

Seth Godin


What is social networking and how do I share on Pinterest?


The meaning of sadhana.

Sadhana does not mean any specific kind of activity. Sadhana means you are using everything as a tool to open to the flow of natural experience.

Natural experience opens your connection to understanding and wisdom as it naturally comes and goes in the give and take of the river of life.

Sadhguru & T.Y. Pang

The meaning of true education.

True education should wake up the Innate Humanity inside of you. When you reach a higher level of practice and understanding, you learn to harmonize yourself inside, then you become able to harmonize with other people, and with outside situations.

T.Y. Pang

The Promise

It is up to you to make the time for practice; the more you practice the more you will learn.

Time is a created thing. To say I don’t have time,’ is like saying, I don’t want to.

― Lao Tzu

I. Absorb Set
Practice in order

Let’s Begin

First, please complete the sadhana practice. Second, click on each question and review each answer. Third, take a break!


1. Complete your sadhana practice.

Sadhana does not mean any specific kind of activity, sadhana means you are using everything as a tool to open to the flow of natural learning.

The purpose of this sadhana is to help you get started opening to the flow of natural experience .

Center yourself.

Click Here
This weeks centering thought

Close your eyes and quietly sit straight and upright head and spine straight, concentrating only on your breath for 2 minutes. Sit in an erect position, shoulders relaxed, palms flat on thighs. Center your focus on your midsection. Breath in and out deeply through your nose.

Quietly sit straight and upright head and spine straight, concentrating only on your breath. Sit in an erect position, shoulders relaxed, palms flat on thighs. Center your focus on your midsection. Breath in and out deeply through your nose.

Pay attention to your spine.

Your spine is where you will feel the flow of energy. Notice which parts of the spine feel warm and where there are no feelings or numbness. This information will indicate where your energy is flowing and where it is not. Your energy originates in the spine and flows out through the body.

straight and upright
When thoughts come up, let them go gently.

Don’t beat yourself up. That brings more thought. Gently let them go. Use the RAIN tool below to help you gently let go.


  • Recognize your thoughts.
  • Allow your thoughts to be just as they are.
  • Investigate your thoughts with kindness.
  • Natural awareness will come from not identifying with your thoughts.

Throughout the week, keep reminding yourself why you do sadhana.

Otherwise, your thoughts, your emotions, your physicality will get entangled with your runaway mind.

Practice tapping into your awareness to open your mind and take your thinking apart.
2. What is social networking?

 A social network is a website that allows people with similar interests to come together and share information, photos and videos. 

People engaged in social networking may be doing so as a personal or a business endeavor. Those who engage on social network sites as a personal endeavor interact by using various forms of media to discuss their lives and interests. 

Social networking is the use of websites that allow the establishment and development of networks of online friendships and associations. All social networking websites have three characteristic features in common; the user creates a “profile” which has an image and some information about him and is visible to all other users, the user can associate himself with other users through mutual agreement, and associated users can communicate publicly and privately and exchange text, images, video, and audio files.

While some people are natural networkers and have an easy time reaching out to others, many shy away from traditional networking opportunities, because they see them as an unnatural and uncomfortable means of promoting themselves and connecting with others, especially with strangers. The Internet provides an opportunity for anyone to create an online identity, connect with friends, family, and strangers alike, acquire knowledge, and share ideas and information without having to be physically present. Instead, one’s presence is represented on social media by shared comments, photos, videos, and other images.

3. Why do people share?

There is a lot that goes into a decision to pass along a piece of content. Sometimes all it comes down to is a fleeting thought: “Susan would like this, I should send it to her.” But there are a lot of other factors that motivate us to share certain types of content. Aled Lewis

Timeliness

Did you know the half-life of a tweet is 16 minutes? While other social networks do not lose their engagement potential quite as rapidly as Twitter, typically the same principle applies.

Perhaps, the best illustration of this is the outpouring of emotion that spreads across social networks when a famous person dies. News articles confirming the death get thousands and thousands of shares. The death of someone whose work you admire can feel achingly personal, and afterwards it seems like everyone has to say their piece. Prince’s death in April of this year generated almost 13 million tweets in just 24 hours. The surge of social activity following Michael Jackson’s death broke Twitter. These examples show just how explosive timely news, especially shocking news, is on social networks, especially Twitter.

Emotion

Emotion is a really strong motivator for sharing content online, but it’s not just any old feeling. A lot of this is driven by positive emotions. In an analysis of the most viral content of 2015, Steve Rayson from Buzzsumo identified the following seven emotions as the strongest for driving social sharing:

  •      Amusing
  •      Surprising
  •      Heartwarming
  •      Beautiful
  •      Inspiring
  •      Warning
  •      Shocking

As you can see, just two out of seven types of emotion listed above have a negative connotation, and all can trigger a very strong response from the viewer. An earlier study by Buzzsumo and OkDork went so far as to break it down bywhat percentage of the top 10,000 most shared articles fit a particular emotion: The most stand-out emotions here are Amusement/Laughter, which combine to consume nearly a third of the pie, and Awe, which takes up a perfect quarter.

Visual Impact

One of the most commonly shared types of content are list posts full of pictures, or slideshows of incredible images. We share these for many of the emotional reasons I just mentioned – humor, awe, surprise, beauty – and these are the same emotions that draw us into this kind of content when we see it in our newsfeeds. The Guardian’s second most-shared post of 2014 was a photo post containing incredibly high-quality, mostly aerial photos of extreme over-development in action: This piece garnered over 700,000 shares. We share this kind of content because it shocks us, amazes us, scares us, and inspires feelings within us that makes us want to share it with others. Kelsey Heinrichs

Community

As humans, we crave being a part of things. Enterprising content marketers have capitalized on this, crafting articles that celebrate a sense of community.

This isn’t a new idea; I remember receiving email forwards (back when those were actually a thing) that did this. You know the ones – “You know you are from New York when…” The more recent reincarnation of this sort of thing are, of course, in listicle format, with a headline that invites you to learn more.

Some take the idea of “community” very generally. Here’s an example with 41,000 shares from the blog Wait But Why: 10 Types of Odd Friendships You’re Probably Part Of

Most of us can probably identify with something in that post, which is part of why it has been shared so many times. It’s also been shared so much because it is amusing, and because of the great visuals (crudely drawn as they are).

Other posts break us into smaller groups, but not too small – there still needs to be a base of people to share the content, after all. Here’s an example from BuzzFeed that garnered half a million shares: 27 Problems Only Introverts Will Understand

And you can break it down even further – because even a subset of introverts earned this piece over 230,000 shares: 10 Everyday Things Only Extroverted Introverts Will Understand

The point is, each of these target communities of people – broad or narrow – who can relate to the content and pass on to their followers. They share out of a sense of affinity – yes, as an extroverted introvert I totally get that! – but also as an almost unconscious way of defining which communities they belong to.

Idealization

Finally, we curate what we share out of a desire to present an idealized version of ourselves to the world.

Anyone who has ever scrolled through their Facebook feed and experienced FOMO (the Fear Of Missing Out) knows exactly what I mean. Between picture-perfect wedding photos, picturesque beach Instagrams, and iPhone shots of girls’ night, it sometimes seems like everyone has a perfect life – except for you. So we carefully shape our own social media activity to match, sharing content that makes us seem funny, clever, or always well put-together.

This manifests itself differently on every social network, but it is universal. One survey of 2,500 social media users found that 68% share content in order to “define themselves,” but I’m willing to bet that the true percentage is even higher. On Facebook and Instagram, we share our picture-perfect lives and social gatherings. On Pinterest, we carefully catalog our inspirations and aspirations. On Twitter and LinkedIn, we position ourselves as experts, retweeting industry news, interesting facts, and other career-oriented content.

4. What is social sharing?

Social sharing
Sending photos, videos, product recommendations and website links to friends with social networking accounts. Twitter and Facebook icons appear on most every website; however, there are numerous other venues where information can be shared.

Encyclopedia Banner

These Twitter, Facebook, Yammer, Google+, LinkedIn, Pinterest and Email buttons came from the ShareThis.com website, which specializes in generating the code to put social sharing icons on Web pages.


5. What is Pinterest?

Pinterest is social media network that allows users to share images associated with project, goods, and services, and to visually discover new interests by browsing images others have posted.

You can think of Pinterest like a web-based pinboard or bulletin board — but with greater organizational functionality. You can also think of it as a bookmarking tool.

People typically pin or save images they found on the web (or on Pinterest itself) to different boards (used to categorize their image collections). Many of the images saved on Pinterest are clickable, and open up in a new tab to the original web page where they were found,

For example, Pinterest is a very popular tool for recipes. People can browse through images of delicious looking food, click on an image that looks good and be taken straight to the recipe instructions when they click on it. They can also save it to their own recipe board so they can access it later.

Pinterest is also a social network. Users interact with each other through liking, commenting, re-saving each other’s stuff and private messaging each other.

by Elise Moreau 

Pinterest Terminology

Boards– these are very similar to pin boards that you have on your wall, but each board has a specific topic. You can add photos that are relevant to each board, which you find anywhere online or elsewhere Pinterest. For example, you can have a board called “My favorite beaches,” where you pin photos of all your favorite beaches to that board.

Group Boards– these are boards that are open to the public, so anyone can pin their pictures to that board. There are group boards in just about every topic, and some are more popular than others.

Pin– you “pin” photos to your boards. A “pin” can be considered a photo that you put on your board (noun), or you can also use “pin” as a verb.   So, the act of putting a pin on a board is called “pinning.” Sounds confusing, but it’s really easy once you get the hang of it.

Repin– when someone likes a pin they see, they can “repin” it to one of their boards

Like– just like any other “like” button, this just shows that you like the pin

Comment– self explanatory, just commenting and showing appreciation for other people’s pins

6. How do I sign up for a Pinterest Account?
Pinterest
Screenshot of Pinterest.com

Pinterest is totally free to use, but just like any other social network, you need an account to start using it.

You can create a free account at Pinterest.com with an email and password or simply choose to create one from your existing Facebook or Google account.

You’ll be asked to fill out a few details such as your name, age, gender, language and country before you’ll be instructed to pick at least five categories to follow so that Pinterest can start showing you personalized pins based on your interests.

Open an account on Pinterest.com before you proceed.

7. What is on my Pinterest Profile?
Familiarize Yourself With Your Profile

In the top right corner, you should see a menu with several different options.

  • Home: This is where you’ll find all the most recent pins saved by the users you currently follow as well as new suggestions based off the things you’ve already saved.
  • Following: If you just want to see what the users you follow are pinning, go to this tab.
  • Explore: To find new ideas on things to pin and users to follow, use the Explore tab to browse through things you might not discover just by sticking to your home feed
  • Your name and profile picture. Select this any time to go to your profile. (If you haven’t yet set up a profile picture, you can do so by clicking the three dots in the top right corner, selecting Edit settings from the drop down menu and navigating to Profile in the left-hand menu.)
  • Messages: This is marked by the little speech bubble icon. Send and receive private messages with users you follow and follow you back.
  • Notifications: This is marked by the bell icon. Interactions and suggestions will pop up here.
  • Settings: This is marked by the three dots. Select it to change your settings or upgrade your account.
  • Closer to your profile, you’ll also see four tabs:
  • Boards: Displays all the pinboards you created.
  • Pins: Displays all the things you recently pinned.
  • Tries: All the pins you tried for yourself and left feedback on.
  • Topics: These are suggested topics you can follow based on your interests.
8. How do you start saving pins and creating Boards
Pinterest.com

Here comes the fun part. Now that you’ve spent some time setting up your account and you have a brief understanding of how Pinterest really works, you can start saving pins to your boards. There are two ways to do this.

Option #1: Save Pins You Find on Pinterest

To save a pin that you found while browsing Pinterest, just hover your cursor over the pin and click the red Save button that appears in the top right corner. You’ll be asked which board you want to save it to.

Option #2: Save Pins You Have on Your Computer or What You Find on the Web

Navigate to your profile click either your Pins tab or Boards tab and look for the Create Pin button or Create Board button to the far left of your pins/boards.

  • Create Pin: If the image is on your computer, so you can upload it to the web. However, if what you want to pin is on the web, copy and paste the direct URL in the given field and you’ll be able to select specific image you want to pin.
  • Create Board: Use this to create different boards and to keep your pins organized. Name your board and make it Secret (private) if you like.

Bonus Option #3: Save Pins Directly from the Web

Pro Tip: If you like to randomly save things to Pinterest while browsing the web, you’ll definitely want to install Pinterest’s browser button to make saving as easy as doing in a couple of clicks. 

9. How do you follow users or individual boards?

Follow Users or Their Individual Boards

Pinterest

If you come to find that you really like the boards and pins of specific users, you can follow them so that their stuff will show up on your personal homepage board feed (when you’re signed in to Pinterest).

Simply click the username of any Pinterest user to pull up their profile and click Follow at the top of their profile to follow that user’s boards or you can alternatively follow specific boards of that user by clicking the individual Follow button beneath each board.

10. How do you interact with other users?
A screenshot of Pinterest.com.
 Pinterest.com.

Pinterest’s intuitive user platform makes it extremely easy for anyone to share and interact with other people. You can interact in the following ways on Pinterest:

  • Save: Use this to save the pin to one of your own boards.
  • Send: Send a pin to other users on Pinterest or share it on social media.
  • Comment: If you have something to say about the pinned item, feel free to leave a comment.​
  • Add a photo or note: If you tried the pin (such as a recipe, a craft, etc.) then you can upload your own photo and add a comment about what you did or didn’t like.
11. How do beginners use Pinterest?

Pinterest is a highly visual virtual pinboard site that lets you “pin” or collect images from the Web. You create boards to help you categorize your images and add descriptions to remind you why you bookmarked them in the first place. (“This shade of yellow would look amazing in the foyer,” or “My nephew will love these headphones for his birthday.”) Most of these images—or pins—link back to the original website they appeared on so you can easily access them later.

When people hear “Pinterest,” they often associate it with recipes, wedding dresses, and braids (i.e. women: some studies suggest up to 80 percent of Pinterest users are female). It’s true that many pinners use the site to glean inspiration in these areas, but the social site is also flooded with teachers, universities, designers, airlines, nonprofits, businesses, real estate brokers, and news outlets that have explored other ways to use Pinterest.

Ready to find out how Pinterest can work for you? Follow us as we walk you through getting started. And of course, check out PCMag on Pinterest for tech tips, product reviews, and more.

1. Join Pinterest 

Visit pinterest.com and click Join Pinterest. It will ask you to join by connecting with Facebook or Twitter, but a third option lets you sign up using your email address.

To connect with Facebook, you need to give the app permission to access your basic info, email address, birthday, and likes. This lets the app post activity on your behalf, though you can decide whether or not your pins get reposted to Facebook. It automatically imports your Facebook photo; you can then create a username and password. Here you can uncheck or leave checked two boxes: “Follow recommended friends” and “Publish activity to Facebook Timeline.”

By connecting with Twitter, you’re giving the app permission to read tweets from your timeline, see who you follow and follow new people, update your profile, and post tweets for you.

Not cool with these stipulations? Dive in on your own by signing up with just your email. You’ll be asked a few more questions such as your gender since that info isn’t imported from an existing social media account. Upload a profile photo and proceed. VIEW ALL PHOTOS IN GALLERY

2. Follow Some Boards 

Once you have an account, you’ll need to find fascinating boards to fill your feed. Pinterest gets you started by suggesting some. Select a category from the list such as Design, Geek, Science & Nature, and Technology among others, and then check at least five boards to continue.

These boards are just to get you going. As you navigate the site you’ll find other boards worth following. For more recommendations, see PCMag’s picks for tech boards to follow on Pinterest. Keep in mind that most accounts have multiple boards, so if you follow an account you automatically follow all its boards. You can also follow specific boards, and can unfollow a board at any time without the account being notified.

3. Verify Your Account 

After selecting some boards you’ll receive an email confirmation.

Once you verify your account, the next screen you’ll see is your home feed, which features the most recent pins from people you follow. The more users or boards you follow, the more content will turn over.

4. Adjust Settings 

Now is a good time to adjust your settings. Mouse over the drop-down menu in the upper right-hand corner with your picture and click Settings. Here you can update basic information, opt out of email notifications, and connect or disconnect your Facebook or Twitter account.

5. Create Your Own Boards 

You need to build boards in order to collect and organize items you’re interested in. To do so, click Your Boards in the upper right-hand drop-down menu, then click Create a Board. A box will pop up asking you to name your board, add a description, and categorize it. If you need some ideas, popular board names include For the Home, Books Worth Reading, Favorite Places & Spaces, and Recipes. You may want to get more specific with boards like Gluten-Free Desserts, Home Office Designs, Birthday Gifts for the Kids, or iPhone Apps I Love.

Once you create a board you can pin items to it. By clicking Edit Board at the top you can also invite others to pin to your board, but you need to either follow the user or enter their associated email address to do so.

You also have the option to create a secret board. Whatever you pin to this board is only visible to you and those you invite to it; if you don’t want to freak out a new boyfriend by pinning wedding dresses you love, or spoil your wife’s birthday surprise by pinning gift ideas, flip this switch to make the board private.

6. Get Pinning 

Congratulations on making it this far, now you’re ready to get pinning! You can peruse the pins of people you follow on your home feed (accessible by clicking the Pinterest logo at the top of the screen), or search more specifically by selecting a category from the drop-down menu in the upper left-hand corner of the screen next to the search bar. Speaking of the search bar, you can also find boards, pins, or pinners by entering a keyword there.

When you see an image you want to pin, simply hover over it and click the red Pin It button that appears in the upper left-hand corner. You’ll be asked to designate it to one of your boards and add a description. Clicking elsewhere on the image enlarges it. (This helpful video has more about how to repin.)

There will likely come a time in your pinning career when you wish every image on the Web—not just images on Pinterest—had a Pin It button. Well they do, sort of. Many sites like PCMag have a Pin It widget on most of their pages to make it easy for you to pin content, but you can also install and use the Pin It bookmarklet in your own browser. (Chrome users can find the extension here and other browser users can grab it from Pinterest’s Goodies page.) This allows you to pin an image or article from any external site—a picture of a new Editors’ Choice smartphone from PCMag, for instance, or a delicious dish from that foodie blog you follow.

Lastly, you can upload your own pins. Say you have a picture of an awesome dinner you concocted or a great computer mod you built; visit the Your Pins page and click the plus button that says “Add a pin.” Here you can upload your image, pick its board, and add a description. Others can then repin your image.

7. Get Social 

You’re officially part of the Pinterest party now so it’s time to make some friends. Follow more boards and build out your own to attract new followers. Get friendly by liking (click Like next to the Pin It button) and commenting on other pins.

12. How do you download the Pinterest mobile app?

Pinterest is loads of fun to use on the regular desktop web, but you’ll be blown away by the power of the mobile apps for iOS and Android.

Discovering new pins, saving them and finding them again later when you need them couldn’t be easier or more handy with the app!

13. How do you analyze the effectiveness of your pins?

Here are the key metrics you should consider tracking:

Pinterest pins from MavSocial website repins Pinterest shopping

Pins from your website – this allows you to see which images are so appealing to the audience that they are pinning your content. This will help you decipher which type of material is pressing all the right buttons, enabling you to refine your site to make it resonate even more. You can also see which changes have taken place over a specific time period. Are some days more popular than others?

The amount of repins from your website – each time one of your pins gets repined it shows up in the newsfeeds of the followers of the person who made the repin. This is fabulous exposure as it puts your name in front of people who may not otherwise have heard of you.

Monitor this metric and see what your average daily repin rate is. You can also use Pinterest analytics to discover your most repinned content. You can access this via the Most Repinned tab and then specify a timeframe.

13. How do you get Pinterest to stop injecting pins into your home feed?

Pinterest’s way of injecting pins into the home feed you see when you visit the app on the web or in Pinterest’s mobile apps. Since they were incorporated into Pinterest in October 2013, some users have expressed negative feedback about it, and some have even launched browser extensions to block these pins altogether.

Now, you can go into the app’s settings and simply turn off the “Picked for you” option, the Pinterest community team wrote in a blog post.

“If you spend time curating your home feed — following and unfollowing boards so you see exactly the Pins you want — sometimes you just don’t want to see anything else in your feed,” the team wrote.

To opt out from your Settings: 

  1. Click the three-dot button at the top of Pinterest to open your menu
  2. Click Settings to open your settings
  3. Click “Home Feed” in the menu on the left 
  4. Click the “Picked for you Pins” toggle to turn the feature on and off
  5. Click Save Settings button


Break and Slow Walk
Practice in order

Take a break for 12 hours (min)
To help your awareness flow, go outside for a slow walk.


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II. Do Set
Practice in order

All Do Set activities are completed on your personal course blog.
To find your course blog click on the Learner Blogs link on the menu bar at the top of this page.