Week 14- How do I campaign for fairness on Facebook?

The purpose of this practiceis to campaign for fairness on Facebook and analyze it’s effectiveness

Guiding Principle

If you plan a campaign fairly on Facebook, with measurable results, you will influence social media followers to feel or act in a fair way.


Learners who plan a campaign fairly on Facebook, with measurable results, influence social media followers to feel or act in a fair way.


Create an analysis campaign for fairness on Facebook and analyze its effectiveness.

Practice Order

I. Absorb Set

Course Website
Read/view weekly course content

Take a 12 hour break (min.)

II. Do Set

Learner Blogs
Complete course activities on your personal course blog.

Due by Saturday 11:59 pm

Take a 12 hour break (min.)

III. Connect Set

Google Classroom

  • Complete providing feedback
Due by Monday 11:59 pm

Take a 12 hour break (min.)

IV. Reflect Set

Google Classroom

Grades- Complete self- assessment

Due by Tuesday 11:59 pm

Welcome to the first week of our final practice, effectively campaigning for fairness on social media. First, Make sure you sign up for an account on Facebook, Twitter and Instagram. This week we begin with Facebook.

Sign-up for Facebook, Twitter & Instagram

Facebook– This week we will be posting and commenting in our Facebook Group. If you do not have a Facebook account please sign-up and get one now here.

Join our Facebook Group

Twitter– Next week we will be posting and commenting on Twitter. If you do not have a Twitter account please sign-up and get one now here.

New Twitter posts take a few days to show-up. Post something as soon as you sign-in.

Instagram– The final week we will be posting and commenting on Instagram. If you do not have a Instagram account please sign-up and get one now here.

A social media campaign requires posting once a day, every day. Every Day! The key is to plan a strategy and be consistent. For example, if you post early in the morning, always post early in the morning. Post every day at the same time.

However, our practice campaign will only last four days- Wednesday through Saturday. Since this is a super short campaign, you will be required to post multiple times a day. This week’s social media fairness campaign begins on Wednesday. Before Wednesday, read the content on this page to get prepared.

If you have time constraints you can create your posts ahead of time and then post later. Be timely and consistent. As usual, this week’s II. Do Set has detailed directions.

Good luck and have fun learning.

Is social media the ‘greatest propaganda machine in history?

How do I campaign for fairness on Facebook?

The meaning of sadhana.

Sadhana does not mean any specific kind of activity. Sadhana means you are using everything as a tool to open to the flow of natural experience.

Natural experience opens your connection to understanding and wisdom as it naturally comes and goes in the give and take of the river of life.

Sadhguru & T.Y. Pang

The meaning of true education.

True education should wake up the Innate Humanity inside of you. When you reach a higher level of practice and understanding, you learn to harmonize yourself inside, then you become able to harmonize with other people, and with outside situations.

T.Y. Pang

The Promise

It is up to you to make the time for practice; the more you practice the more you will learn.

Time is a created thing. To say I don’t have time,’ is like saying, I don’t want to.

― Lao Tzu

I. Absorb Set
Practice in order

Let’s Begin

First, please complete the sadhana practice. Second, click on each question and review each answer. Third, take a break!

1. Complete your sadhana practice.

Sadhana does not mean any specific kind of activity, sadhana means you are using everything as a tool to open to the flow of natural learning.

The purpose of this sadhana is to help you get started opening to the flow of natural experience .

Center yourself.

Click Here
This weeks centering thought

Close your eyes and quietly sit straight and upright head and spine straight, concentrating only on your breath for 2 minutes. Sit in an erect position, shoulders relaxed, palms flat on thighs. Center your focus on your midsection. Breath in and out deeply through your nose.

Quietly sit straight and upright head and spine straight, concentrating only on your breath. Sit in an erect position, shoulders relaxed, palms flat on thighs. Center your focus on your midsection. Breath in and out deeply through your nose.

Pay attention to your spine.

Your spine is where you will feel the flow of energy. Notice which parts of the spine feel warm and where there are no feelings or numbness. This information will indicate where your energy is flowing and where it is not. Your energy originates in the spine and flows out through the body.

straight and upright
When thoughts come up, let them go gently.

Don’t beat yourself up. That brings more thought. Gently let them go. Use the RAIN tool below to help you gently let go.

  • Recognize your thoughts.
  • Allow your thoughts to be just as they are.
  • Investigate your thoughts with kindness.
  • Natural awareness will come from not identifying with your thoughts.

Throughout the week, keep reminding yourself why you do sadhana.

Otherwise, your thoughts, your emotions, your physicality will get entangled with your runaway mind.

Practice tapping into your awareness to open your mind and take your thinking apart.
2. What Is Facebook and how do I get started?

Facebook is a social networking website where users can post comments, share photographs and post links to news or other interesting content on the web, chat live, and watch short-form video.

You can even order food on Facebook if that’s what you want to do. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.

How It Began

Facebook began in February of 2004 as a school-based social network at Harvard University. It was created by Mark Zuckerberg along with Edward Saverin, both students at the college. It wasn’t until 2006 that Facebook opened to anyone 13 years or older and took off, rapidly overtaking MySpace as the most popular social network in the world.

Facebook’s success can be attributed to its ability to appeal to both people and businesses and its ability to interact with sites around the web by providing a single login that works across multiple sites.

Attractions of Facebook

Facebook is user-friendly and open to everyone. Even the least technical-minded people can sign up and begin posting on Facebook. Although it started out as a way to keep in touch or reconnect with long-lost friends, it rapidly became the darling of businesses that were able to closely target an audience and deliver ads directly to the people most likely to want their products or services.

Facebook makes it simple to share photos, text messages, videos, status posts and feelings on Facebook. The site is entertaining and a regular daily stop for many users.

Unlike some social network sites, Facebook does not allow adult content. When users transgress and are reported, they are banned from the site.

Facebook provides a customizable set of privacy controls, so users can protect their information from getting to third-party individuals.

Key Features of Facebook

Here are a few features that make Facebook so popular:

  • Facebook allows you to maintain a friends list and choose privacy settings to tailor who can see content on your profile.
  • Facebook allows you to upload photos and maintain photo albums that can be shared with your friends.
  • Facebook supports interactive online chat and the ability to comment on your friend’s profile pages to keep in touch, share information or to say “hi.”
  • Facebook supports group pages, fan pages, and business pages that let businesses use Facebook as a vehicle for social media marketing.
  • Facebook’s developer network delivers advanced functionality and monetization options.
  • You can stream video live using Facebook Live.
  • Chat with Facebook friends and family members, or auto-display Facebook pictures with the Facebook Portal device.
Getting Started With Facebook

If you want to see for yourself why 2 billion monthly visitors can’t stay away from Facebook, sign up for a free Facebook account online, add profile and cover photos, and search for people you know to start your friends list. You’ll be part of the social media juggernaut before you know it.

By Daniel Nations

3. What is a Facebook group?

Facebook Group is a place for group communication and for people to share their common interests and express their opinion. They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content. Anybody can set up and manage their own Facebook Group, and you can even join up to 6,000 other Groups.

Groups, as discussed below, are not the same as private group messaging used in Facebook Messenger.

Quick Facts About Facebook Groups

Here are some short tidbits on how Facebook Groups work:

  • Any Facebook user can make a Group
  • Some Groups let anyone join but others might be private
  • When joining a Group, whether private or public, your Facebook friends might see that you’ve joined it
  • Some Groups are secret and can’t be searched for, in which case a qualifying Group member has to invite you
  • Leaving a Group will not notify the other members
  • Only the creator of the group and anyone they make an admin has the power to invite someone to a Group
  • You can create events, upload pictures/video and share files within a Group
  • Groups can be deleted by removing all the members
Facebook Pages vs. Groups

Groups on Facebook have undergone changes since they were first implemented. There was a time when Groups a user was a member of would appear on their own personal page. So, if you were in a Group called “Football Fans,” everyone who could see your profile would know this about you.

Now, however, those types of open forums are known as Pages, created by companies, celebrities, and brands to engage with their audience and post interesting content. Only administrators of Pages can post to the account, while those who like the Page can comment on any posts and pictures.

Your personal profile is what you use to engage with other users of Pages and Groups. Whenever you post something, you are posting with the name and photo of your profile.

Types of Facebook Groups

Unlike Facebook Pages that are always public, a Facebook Group doesn’t have to be. If you comment or like a Page, all of your information will be available to anyone on Facebook who looks at that Page.

So, if someone were to visit the NFL on CBS Facebook Page, they could see anyone who was commenting on a photo or discussing an article. This could cause some privacy concerns, especially if you do not have a solid understanding of how to protect your personal profile.

Closed Facebook Groups

A Group can be more private than a Page since the creator has the option to make it closed. When a Group is closed, only those who have been invited to the Group can see the content and information shared within it.

An example of a Group might be team members who are working on a project together and want to communicate with one another more efficiently.

By creating a Group, the team is given a private forum to share ideas on the project and post updates, just like with a Page. Still, all information is shared only with those within the Group once it’s made closed. Others will still be able to see that the Group exists and who are members, but they will not be able to see any posts or information within the closed Group unless they are invited.

Secret Facebook Groups

Even more private than the closed Group is the secret Group. This type of Group is exactly what you would expect it to be — secret. Nobody on Facebook can see a secret Group other than those in the Group.

This Group will not appear anywhere on your profile, and only those within the Group can see who the members are and what is posted. These Groups could be used if you are planning an event that you do not want somebody to know about, or if you just want a secure platform to talk with friends.

Another example might be a family who wants to share pictures and news with each other on Facebook but without other friends seeing everything.

Public Facebook Groups

The third privacy setting for a Group is public, meaning that anyone can see who is in the Group and what has been posted. Still, only members of the Group have the ability to post within it.

See this table from Facebook that shows some other details on how these privacy settings differ for each type of Facebook Group.

The Networking of Groups vs Pages

Another way Groups are different from Pages is that they work on smaller networks than the entire Facebook network. You can limit your Group to the network for your college, high school or company, as well as make it a Group for members of any network.

Also, while a Page can accumulate as many likes as possible, a group must be kept at 250 members or lower. This immediately forces Facebook Groups to be smaller than Pages.

Once inside the Group, Facebook works only slightly different than your profile. A Group does not use the timeline but rather displays posts in direct chronological order, similar to the pre-timeline manner.

Also, members of the Group can see who has seen a post, which is a unique feature for Group accounts. So, if you post a new idea for your Group’s project or publish something to your family’s Facebook Group, the read receipts let you see who has viewed it.

Another difference between joining a Group and liking a Page is the number of notifications that you receive. When in a Group, you’ll get notified each time someone posts, comments or likes. With a Page, however, it’s just when someone likes your comment or tags you in a comment that you’ll be told of it, much like with regular comments and likes on Facebook.

What Pages Have That Groups Do Not

A unique feature only offered in Pages is Page Insights. This allows the administrators of the Page to see what activity the Page has been receiving during a period of time, even in a graphical representation.

This is just one of the many ways Facebook Pages allow you to monitor the audience and how well your product or message is being received. These analytics are not offered, or needed, in Groups because they’re meant to communicate with a small, select number of people rather than a wide-scale audience.

By Elise Moreau

4. What is the difference between Facebook profiles, pages and groups?

Maybe you already have a Facebook profile, but you’re wondering if you should have a Facebook page too. Or perhaps even a Facebook group.

Facebook profiles, pages and groups are all features that allow people to stay connected with everything that matters in their lives, including friends, businesses, celebrities and interests. Despite this, they do have their differences.

What a Facebook Profile Is

Think of a Facebook profile as your personal page as an individual. You actually can’t use any other Facebook feature without signing up for a profile first.

A screenshot of Facebook.com.

Your profile is a place where you can put information about yourself (your name, profile photo, short bio, where you went to school, where you work, what your favorite books are and so on). It’s also a place to post your status to express what you are doing, thinking, feeling, etc. Some of the ways you can personalize your profile include:

  • Using a fun cover photo or profile picture
  • Writing a snappy bio
  • Uploading photo albums
  • Displaying your workplace
  • Adding in your alma mater(s)
  • Displaying your hometown
  • Adding your family members
  • Updating your marital status
  • Letting others know what you’re looking for: Friendship, Networking, Men, Women

The more you can add to your Facebook profile, the more others will feel they have a sense of who you are. Remember, Facebook profiles are meant to be a representation of you as an individual.

You can connect with others through your profile by adding them as friends (or optionally having them follow you, if you have this enabled). You also have full control over your privacy, so you get to choose what kind of information you want to share with the public, with your friends and even with a custom lists of friends.

What a Facebook Page Is

A Facebook page is very similar to a Facebook profile, but it’s always public. Pages are typically used to represent public figures, businesses, brands, organizations and other entities.

A screenshot of Facebook.com.

Facebook pages have similar layouts and main features to Facebook profiles, such as a cover photo, main photo, photo albums, status updates and more. These are all ways that public figures, brands, businesses and other entities can interact with their audience in a similar way that individuals do with friends through their profiles.

Facebook pages have additional features like:

  • Analytics
  • Tabs for other social pages like Instagram and Pinterest
  • Promotion tools
  • Publishing tools
  • Call-to-action buttons

People connect with a Facebook page by either liking the page or following the page. When they do, they’ll receive status updates from the page in their news feeds. Multiple people can also manage pages as admins or editors.

What a Facebook Group Is

A Facebook group is essentially used to create a community. It’s a place for people to connect and share information about a common topic of interest. Both profiles and pages can create groups.

A screenshot of Facebook.com.

Groups have similar features to profiles and pages, including a cover photo, a feed of updates and more. Anybody who creates a group can decide whether to make the group public for anyone to join, require admin approval for members to join, or make a group private by invitation only.

Groups also include features like:

  • Member invitations
  • Real-time chats
  • File uploads
  • Pinned announcements
  • A search function

Like pages, groups can be managed by multiple users as admins or moderators. These users accept/reject member requests, pin announcements to the top of the feed, remove members who don’t follow the group rules and more.

When to Use a Facebook Profile, Page or Group

As mentioned earlier, a Facebook profile is the essential building block. You need it in order to create a page or a group.

Sometimes a profile is all you need. And you can always start with that and see how it goes. Eventually, you might want to create a page or a group.

Use a Profile When:

  • You want your Facebook presence to represent your personal identity.
  • You want to keep certain information private.
  • You want to limit the number of friends/followers you have.
  • You don’t plan on doing any paid Facebook advertising among your Facebook friends/followers.

Use a Page When:

  • You want your Facebook presence to represent your business, organization, brand or professional identity.
  • You want to be found, liked and followed by as many people as possible.
  • You want to share all your information publicly.
  • You want access to analytics to see how your fans/followers are engaging with you.
  • You want to be able to use paid promotions.

Use a Group When:

  • You want to have discussions about a particular topic.
  • You want to learn or achieve something and help other people learn/achieve it too.
  • You want to build closer relationships with other users through shared interests and goals.
  • By Elise Moreau
5. How do you share something on Facebook?

How do I share something on Facebook?

To share something on Facebook:

  1. From the top of your News Feed or timeline, click Make Post.
  2. Add a text update or click the type of post you’d like to share (example: Photo/VideoFeeling/Activity).
  3. You can also:
  4. Choose where you’d like to share your post. If you add a photo, video or text with a background as your post, you’ll also have the option to share to your story. Click to select News FeedYour Story, or both:
    • News Feed: Your post will show up in News Feed and on your timeline.
    • Your Story: Your story will be visible to your selected audience for 24 hours.
  5. Click  next to News Feed or Your Story to select an audience for your post.
  6. Click Share.
6. How do you post to a Facebook group?

How do I post to a Facebook group?

To post to a group:

  1. From your News Feed click Groups in the left menu and select your group.
  2. Click Write something…

From here you can:

  • Write a post.
  • Add a photo or video.
  • Add a poll.
  • Ask for recommendations.
  • Check in.
  • Select More and choose from additional options such as add file, sell something, create photo album, create doc and create event.
7. How do you share photos on Facebook?

How do I share photos on Facebook?

To share photos on Facebook:

  1. At the top of your News Feed or timeline, click Photo/Video below Create Post.
  2. Select the photos you want to share.
  3. If you want, you can:
    • Click  to add more photos.
    • Click Tag Friends. Learn more about how tagging works.
    • Click Feeling/Activity to share what you’re feeling or doing.
    • Click  then click Check In to add a location.
    • Hover over your photo and click  to edit your photo.
  4. Select your audience, then click Share.
8. How do you schedule Facebook posts to save time?
9. How do you create a thoughtful profile?

Every social media network offers you the opportunity to create a profile. You can get by with just completing the required fields, but you’ll be sabotaging your success if you do. Take your profile seriously and do your best to fill it out completely.

Of course, the rules vary widely across social media profiles—from Twitter, where you’ll have only 160 characters to work with, to LinkedIn, where you can write a lengthy bio and post any kind of media you choose. So I won’t be able to give you specific guidance per the channel of your choice. However, consider the following when writing your profiles:

  • Use the keywords that are most relevant to your profession to enable others to find you via search. Frequently, you’ll find hashtags (the # symbol) preceding keywords.
  • Be professional, but personable. Your profile plays a large part in swaying others to follow you (or not), so be authentic and interesting.
  • Avoid applauding yourself unnecessarily. Be humble, but confident.
  • Post links, where possible, to your website.
Upload a nice photo.

Too many social media users are inappropriately creative when it comes time to post a profile picture. Do not use family photos, pets, landscapes, or any odd depictions of yourself or persona. Use a simple headshot of you looking into the lens, cropped closely.

In my opinion, you should also avoid logos, if possible. People want to connect with you. In a physical social situation, you wouldn’t introduce yourself by whipping out a picture of your dog. This is a social situation. Show them your smile.

Create a consistent look and feel on all your social media platforms.

Your choice of color, style and tone are branding aspects that should be consistent across all of your channels. For example, if you use a blue color scheme on your personal website, don’t use a yellow one on your Facebook page.

  1. Find a color palette and use it consistently.  The idea is to make yourself memorable. People are more likely to remember you if you use a consistent look and feel on all platforms.
    • Get a base color hex code.
    • Use the Paletton.com application. enter hex code in the box in lower left. It is designed to create palettes of colors that work well together according to classical color theories.
  2. Choose a distinctive color scheme and use it in all of your social profiles, including about.me and Google+.
  3. Change your profile images to one image. Use the same profile image for all of your channels. 
  4. Update each profile with the most most current information,(i.e, work info, website URL, social links, etc.)
    • Include your areas of expertise that define who you are and what you do. 
    • Include main keywords in your area of expertise.
10. What are the basic strategies for using social media?

The keys to a successful strategy for using social media are being honest about your identity, being thoughtful about your posts and understanding the long-term implications of your behavior online.

  • Be respectful
    • You are more likely to achieve your goals or influence others if you are constructive and respectful while discussing ideas or disagreeing with a concept or person.
  • Think before you post
    • Social media sites, as with all web content, are public and easily searchable. Sites may be searched by future employers or graduate programs, as well as personal acquaintances. Comments can be forwarded or copied. Don’t post in anger or in haste. Also, proof read your posts for grammar and punctuation. 
  • Own your words
    • Personally, never post anonymously on external social media sites (Create an identity that you use consistently on the internet).
  • Be accurate
    • Make sure you have all the facts before you post. Cite and link to your sources whenever possible. If you make an error, correct it quickly and visibly. 
  • Protect your identity
    • While you want to be honest about yourself, don’t provide personal information that scam artists or identity thieves could use against you. Don’t list your home address or telephone number.
  • Be aware of liability and copyright issues
    • You are responsible for insuring that posted information is not proprietary or copyrighted.
11. What is a social media campaign?

A social media campaign is a coordinated marketing effort to reinforce information using at least one social media platform. These campaigns are strategically focused, have measurable outcomes, and influence social media followers to feel or act in a certain way.

12. How do you create a social media campaign?
  1. Use specific wording.
    1. Ask yourself: What are you getting better at? How much better do you want to get?
  2. Include measurable goals.
    1. Goals should be “measurable” in that you can track and quantify the goal’s progress. 
  3. Aim for realistically attainable goals.
    1. An “attainable” goal considers the your ability to achieve it. Don’t set yourself up to fail. Be realistic.
  4. Pick relevant goals that relate to your interests.
    1. Goals that are “relevant” relate to your overall goals and account for current trends in your area of interest.
  5. Make goals time-bound by including timeframe and deadline information.
    1. Goals keeps you on schedule. Improving on a goal is great, but not if it takes too long. Attaching deadlines to your goals puts a healthy dose of pressure on you to accomplish them. This helps you make consistent and significant progress in the long term.
  6. Examples
    1. 6 SMART Goal Examples That’ll Make You a Better Marketer
13. What are the keys to a successful social media campaign strategy?
  1. Invest your time. There are no shortcuts. Social media marketing takes time, energy, creativity and above all, commitment.
  2. Contribute value. People will only care what you have to say if you consistently contribute something of value.
  3. Position yourself as an expert. Earn the trust you’re after.
  4. Keep the noise down. The infographic advises you say meaningful stuff or nothing at all. That’s too black and while for me. I propose you can goof around now and then, but don’t be a relentless noisemaker.
  5. Offer concise morsels of advice. Rambling’s a no-no. Get to the point.
  6. Don’t overdo the self-promotion. You’ll be labeled “spammer” and cast into to social media purgatory.
  7. Keep it real. Be authentic and draw from your experiences, knowledge, and sense of humor.
  8. Give followers an opportunity to speak up. Like any conversation, if you want to make friends, you can’t monopolize it. Listen and converse.
  9. Keep up with topics and trends. Things move and change fast online. Try to keep up and adapt.
  10. Follow-up with new connections. When someone does you the favor of following, follow-up. Express your appreciation. (I love this tip.)
  11. Mind your manners. People may disagree with you or send an abrasive comment your way now and then. Chill. Take the high road.
  12. Be patient. Results can’t be rushed. Think long-term and be a nurturer.
  13. Ration yourself. “Don’t be an obsessive joiner,” says the infographic. Joining groups is a good thing. But spreading yourself too thin is not.
Have fun. If you’re not enjoying social media, it’s not for you.

Thanks @JudyLM -Thanks Social Metric Pros

Break and Slow Walk
Practice in order

Take a break for 12 hours (min)
To help your awareness flow, go outside for a slow walk.

II. Do Set
Practice in order

All Do Set activities are completed on your personal course blog.
To find your course blog click on the Learner Blogs link on the menu bar at the top of this page.