Week 15- How do I campaign for fairness on Twitter?

The purpose of this practiceis to campaign for fairness on Twitter and analyze it’s effectiveness

Guiding Principle

If you plan a campaign fairly on Twitter, with measurable results, you will influence social media followers to feel or act in a fair way.


Learners who plan a campaign fairly on Twitter, with measurable results, influence social media followers to feel or act in a fair way.


Create an analysis campaign for fairness on Twitter and analyze its effectiveness.

Practice Order

I. Absorb Set

Course Website
Read/view weekly course content

Take a 12 hour break (min.)

II. Do Set

Learner Blogs
Complete course activities on your personal course blog.

Due by Saturday 11:59 pm

Take a 12 hour break (min.)

III. Connect Set

Google Classroom

  • Complete providing feedback
Due by Monday 11:59 pm

Take a 12 hour break (min.)

IV. Reflect Set

Google Classroom

Grades- Complete self- assessment

Due by Tuesday 11:59 pm

Welcome to the second week of our final practice, effectively campaigning for fairness on social media. First, make sure you sign up for an account on Twitter and Instagram. This week we campaign on Twitter

Sign-up for Twitter & Instagram

Twitter– Beginning Wednesday week we will be posting and commenting on Twitter. If you do not have a Twitter account please sign-up and get one now here.

New Twitter posts take a few days to show-up. Post something as soon as you sign-in.

Instagram– Next week we will be posting and commenting on Instagram. If you do not have a Instagram account please sign-up and get one now here.

A social media campaign requires posting once a day, every day. Every Day! The key is to plan a strategy and be consistent. For example, if you post early in the morning, always post early in the morning. Post every day at the same time.

However, our practice campaign will only last four days- Wednesday through Saturday. Since this is a super short campaign, you will be required to post multiple times a day. This week’s social media fairness campaign begins on Wednesday. Before Wednesday, read the content on this page to get prepared.

If you have time constraints you can create your posts ahead of time and then post later. Be timely and consistent. As usual, this week’s II. Do Set has detailed directions.

Good luck and have fun learning.

 Twitter CEO Jack Dorsey discusses the future of the platform

How do I campaign for fairness on Twitter?

The meaning of sadhana.

Sadhana does not mean any specific kind of activity. Sadhana means you are using everything as a tool to open to the flow of natural experience.

Natural experience opens your connection to understanding and wisdom as it naturally comes and goes in the give and take of the river of life.

Sadhguru & T.Y. Pang

The meaning of true education.

True education should wake up the Innate Humanity inside of you. When you reach a higher level of practice and understanding, you learn to harmonize yourself inside, then you become able to harmonize with other people, and with outside situations.

T.Y. Pang

The Promise

It is up to you to make the time for practice; the more you practice the more you will learn.

Time is a created thing. To say I don’t have time,’ is like saying, I don’t want to.

― Lao Tzu

I. Absorb Set
Practice in order

Let’s Begin

First, please complete the sadhana practice. Second, click on each question and review each answer. Third, take a break!

1. Complete your sadhana practice.

Sadhana does not mean any specific kind of activity, sadhana means you are using everything as a tool to open to the flow of natural learning.

The purpose of this sadhana is to help you get started opening to the flow of natural experience .

Center yourself.

Click Here
This weeks centering thought

Close your eyes and quietly sit straight and upright head and spine straight, concentrating only on your breath for 2 minutes. Sit in an erect position, shoulders relaxed, palms flat on thighs. Center your focus on your midsection. Breath in and out deeply through your nose.

Quietly sit straight and upright head and spine straight, concentrating only on your breath. Sit in an erect position, shoulders relaxed, palms flat on thighs. Center your focus on your midsection. Breath in and out deeply through your nose.

Pay attention to your spine.

Your spine is where you will feel the flow of energy. Notice which parts of the spine feel warm and where there are no feelings or numbness. This information will indicate where your energy is flowing and where it is not. Your energy originates in the spine and flows out through the body.

straight and upright
When thoughts come up, let them go gently.

Don’t beat yourself up. That brings more thought. Gently let them go. Use the RAIN tool below to help you gently let go.

  • Recognize your thoughts.
  • Allow your thoughts to be just as they are.
  • Investigate your thoughts with kindness.
  • Natural awareness will come from not identifying with your thoughts.

Throughout the week, keep reminding yourself why you do sadhana.

Otherwise, your thoughts, your emotions, your physicality will get entangled with your runaway mind.

Practice tapping into your awareness to open your mind and take your thinking apart.
2. What is Twitter and tweeting?

Let’s face it, Twitter has changed the world.

Any breaking news story is widespread within seconds, and any celebrity can spill their thoughts to millions of people with the click of a button.  It’s quite fascinating if you ask me. Twitter is more powerful than any other social network when it comes to rapidly spreading information.  And whether you are for it or against it, you must come to realize that the world is becoming more connected with every tweet.  

If you’re not using twitter to network and market yourself and your business, then you are making a massive mistake.

Twitter, and ‘tweeting’, is about broadcasting daily short burst messages to the world, with the hope that your messages are useful and interesting to someone. In other words, microblogging. Conversely, Twitter is also about discovering interesting people online, and following their burst messages for as long as they are interesting.

Here is a screenshot of a Twitter account, with sample tweets.

OK, So Why Is Twitter So Popular? Why Do Millions of People Follow Other Tweeters?

In addition to its relative novelty, Twitter’s big appeal is how rapid and scan-friendly it is: you can track hundreds of interesting tweeters, and read their content with a glance.

This is is ideal for our modern attention-deficit world.

Twitter employs a purposeful message size restriction to keep things scan-friendly: every microblog ‘tweet’ entry is limited to 280 characters or less. This size cap promotes focused and clever use of language, which makes tweets very easy to scan, and also very challenging to write well. This size restriction has really made Twitter a popular social tool.

How Does Twitter Work?

Twitter is very simple to use as broadcaster or receiver. You join with a free account and Twitter name. Then you send broadcasts daily, or even hourly. Go to the ‘What’s Happening’ box, type 140 characters or less, and click ‘Tweet’. You will most likely include some kind of hyperlink.

To receive Twitter feeds, you simply find someone interesting (celebrities included), and ‘follow’ them to subscribe to their tweet microblogs. Once a person becomes uninteresting to you, you simply ‘unfollow’ them.

You then choose to read your daily Twitter feeds through any of various Twitterreaders.

Twitter is that simple.

Why Do People Send Burst Messages Through Twitter?

People send Twitter ‘tweets’ for all sorts of reasons: vanity, attention, shameless self-promotion of their web pages, boredom. The great majority of tweeters do this microblogging as a recreational thing, a chance to shout out to the world and revel in how many people choose to read your stuff.

But there is a growing minority of tweeters who send out some really useful content. And that’s the real value of Twitter: it provides a stream of quick updates from friends, family, scholars, news journalists, and experts. It empowers people to become amateur journalists of life, describing and sharing something that they found interesting about their day.

Yes, that means there is a lot of drivel on Twitter. But at the same time, there is a growing base of really useful news and knowledge content on Twitter. You’ll need to decide for yourself which content is worth following there.

So Twitter Is a Form of Amateur News Reporting?

Yes, that is one aspect of Twitter. Among other things, Twitter is a way to learn about the world through another person’s eyes.

Tweets from people in Thailand as their cities become flooded, tweets from your soldier cousin in Afghanistan who describes his war experiences, tweets from your traveling sister in Europe who shares her daily discoveries online, tweets from a rugby friend at the Rugby World Cup… these microbloggers are all mini-journalists in their own way. And Twitter lets them send you a constant stream of updates right from their laptops and smartphones.

People Use Twitter as a Marketing Tool?

Yes, absolutely. Thousands of people advertise their recruiting services, their consulting businesses, their retail stores by using Twitter. And it does work.

The modern internet-savvy user is tired of television advertisement. People today prefer advertising that is faster, less intrusive, and can be turned on or off at will… and Twitter is exactly that. If you learn how the nuances of tweeting work, you can get good advertising results by using Twitter.

But Isn’t Twitter a Social Messaging Tool?

Yes, Twitter is social media, absolutely. But it’s more than just instant messaging. Twitter is about discovering interesting people around the world. It can also be about building a following of people who are interested in you and your work/hobbies, and then providing those followers with some kind of knowledge value every day.

Whether you are a hardcore scuba diver who wants to share your Caribbean adventures with other divers, or whether you are Ashton Kutcher entertaining your personal fans: Twitter is a way to maintain a low-maintenance social connection with others, and maybe influence other people in a small way.

Why Do Celebrities Like Using Twitter?

Because Twitter is both personal and rapid, celebrities use Twitter to build a more-personal connection with their fans.

Ashton Kutcher, Ellen DeGeneres, former President Obama and  President Donald Trump are some famous tweeters. Their daily updates foster a sense of connectedness with their followers, which is powerful for advertising purposes, and also quite compelling and motivating for the people following the celebs.

So Twitter Is Many Different Things, Then?

Yes, Twitter is a blend of instant messaging, blogging, and texting, but with brief content and a very broad audience. If you fancy yourself a bit of a writer with something to say, then Twitter is definitely a channel worth exploring as a writer. If you don’t like to write, but are curious about a celebrity, a particular hobby topic, or even a long-lost cousin, then Twitter is one way to connect with that person or topic.

Try Twitter for a couple weeks, and decide for yourself if you like it.
by Paul Gil Updated December 23, 2016

3. How do you get a Twitter account?
If you don’t have one….

Remember: It takes a few days for new tweets to show up!

Different social media has different uses, strengths, and advantages. Twitter could be called a ‘real time social networking’ site, a place for sharing information as it happens and for connecting with others in real time, often making lasting friendships and contacts.

But to use Twitter, you will need an account. Here is how to create one!

  1. Go to this link https://twitter.com/signup
  2. Enter your full name. It is recommended you use your real name so your friends can easily recognize your Twitter account.
  3. Enter a valid e-mail address. Any e-mails or news from Twitter will be sent to this e-mail address. Don’t worry, if you do not want to be spammed by Twitter, you can always block the address.
    1. This will be used for recovering your account if you ever forget your information.
    2. You can also use your mobile phone number if you want that option for account recovery.
  4. Enter in a username. In addition to your real name, this will be shown on your profile and will be another way people can find you. If you have ever seen an @ symbol, followed by a name, it is likely a Twitter username.
  5. Twitter will also automatically suggest some names for you based off of your real name. The username isn’t too important, so any one of these options would be fine.
  6. Check or uncheck the “Tailor Twitter based on my recent website visits” option. If checked, this option will allow Twitter to look through your browser history on websites with the Twitter widget and suggest people to follow based on your patterns. Many websites have this Twitter widget, so it could be helpful if you want some suggestions on interesting accounts to follow. However, if you would like more privacy online, do not check this box.
  7. Enter a strong password. Be sure that your password is not too easy to guess, but no so hard that you can’t remember it. 
  8. Enter your phone number. If you used an e-mail account in one of the previous steps, you will be prompted to enter a valid phone number. After registering your number, you will receive a text with a confirmation code. If you do not receive this text, you likely entered in the wrong number.
  9. Enter in the code after clicking “Next.” Now, if you forget your login credentials, Twitter can send them to this number.
  10. Confirm your email address. By this point, you should have received an email from Twitter to the address you previously entered. Follow the instructions in the email to confirm your address.
  11. Now, if you forget your login credentials, Twitter can email them to this address.
4. How do you customize your profile?
  1. Log in to twitter.com or open your Twitter app (iOS or Android).
  2. Go to your profile.
  3. Click or tap the Edit profile button and you’ll be able to edit your:
    • Header photo (recommended dimensions are 1500×500 pixels)
    • Profile photo (recommended dimensions are 400×400 pixels)
    • Name
    • Bio (maximum 160 characters)
    • Location
    • Website
    • Theme color (only editable on twitter.com)
    • Birth date
  4. Click or tap into any of these areas and make your changes.
  5. When changing a profile or header photo, click or tap the camera icon and select Upload photo or Remove.
5. Why do my tweets need to be public?
  • Public Tweets (the default setting): Are visible to anyone, whether or not they have a Twitter account.
  • Protected Tweets: No one in ICS 119 will be able to see your tweets.
6. How do you tweet?

A Tweet may contain photos, GIFs, videos, links, and text.View instructions for:

  1. Tap on the Tweet compose icon 
  2. Enter your message, and then tap Tweet.
  3. A notification will appear in the status bar on your device and will go away once the Tweet successfully sends.
  4. Type your Tweet into the compose box at the top of your Home timeline, or click the Tweet button in the navigation bar.
  5. You can include up to 4 photos, a GIF, or a video in your Tweet.
  6. Click the Tweet button to post the Tweet to your profile.
How to post a Tweet via text message (SMS)

Connect your phone with your Twitter account, then simply send your Tweet as a text message to your appropriate Twitter short code the same way you’d send any other text message. 

Deleting Tweets
  • Read about how to delete a Tweet.
  • Note that you can only delete your own Tweets.
  • You cannot delete Tweets which were posted by other accounts. Instead, you can unfollowblock or mute accounts whose Tweets you do not want to receive.
  • Read about how to delete or undo a Retweet.
7. How do you retweet and retweet with a comment?

A Tweet that you share publicly with your followers is known as a Retweet. This is a great way to pass along news and interesting discoveries on Twitter. You have the option to add your own comments and/or media before Retweeting. When using Twitter’s Retweet icon, your Retweet or Retweet with comment will reference the Tweet you are sharing. When someone replies to your Retweet with comment, the author of the original Tweet will not be automatically added to the conversation. If you want to include the author of the original Tweet, you will need to mention their username.

In addition to sharing other’s Tweets on Twitter, with your own Tweet you can Retweet or Retweet with comment. This function is particularly useful when you want to re-post one of your older Tweets because it is relevant again, or Retweet your replies to other people when you want to make sure all of your followers see it. 

Hover over the Tweet you’d like to share:

  1. Click the Retweet button 
  2. A pop-up will show you the Tweet you’re about to Retweet.
  3. Click the Retweet button.

The Tweet will then be shared with all of your followers as a Retweet.

How to Retweet with a comment

Hover over the Tweet you’d like to share: 

  1. Click the Retweet button 
  2. Add your own comment. You also have the option to include media. Choose between one GIF, up to four photos, or a video. (Note: media with Retweets is rolling out in the coming months for web, and may not be available right away.)
  3. Click the Retweet button.

The Tweet will then be shared with your followers as a Retweet with comment.

8. How do you like a tweet?

Likes are represented by a small heart and are used to show appreciation for a Tweet. You can view the Tweets you’ve liked from your profile page by clicking or tapping into the Likes tab.

  1. Click or tap the like icon  and it will turn red, confirming that you’ve liked the Tweet.
  2. You can also like a Tweet from an account’s profile page and a Tweet’s permalink page.
  3. To undo a like: Click or tap the liked icon  
9. How do you follow people on Twitter?
  1. Find a Tweet from the account you’d like to follow. 
  2. Hover your mouse over their name.
  3. Click the Follow button. 


  1. Navigate to a Tweet from the account you’d like to follow.
  2. Tap the  icon located at the top of the Tweet.
  3. Tap Follow from the selection menu.
10. How do you post links to articles and videos in Twitter?

All links (URLs) posted in Tweets are shortened using our t.co service. When viewing the Tweet on twitter.com the original URL (or shortened version of the original URL) will be displayed. Below are instructions on how to post a link in a Tweet on the web and on your mobile device.

  1. Type or paste the URL into the Tweet box on twitter.com.
  2. A URL of any length will be altered to 23 characters, even if the link itself is less than 23 characters long. Your character count will reflect this.
  3. Click the Tweet button to post your Tweet and link.
11. What is a thread and how do you create a thread on Twitter?

Sometimes we need more than one Tweet to express ourselves.  A thread on Twitter is a series of connected Tweets from one person. With a thread you can provide additional context, an update, or an extended point by connecting multiple Tweets together.

How to create a thread
  1. Click the Tweet button to draft a new Tweet.
  2. To add another Tweet(s), click the highlighted plus icon  (the icon will highlight once you have entered in text).
    Note: If you go over the character limit, the text that is over the limit will be highlighted for easier editing before you post.
  3. To delete any of your Tweets, click the delete button 
  4. When you have finished adding all the Tweets you’d like included in your thread, click the Tweet all button to post.
12. What is a hashtag?
I finally get it. Honestly, I hadn’t known how to use it before.

A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in.

Using hashtags to categorize Tweets by keyword
  • People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search. 
  • Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag.
  • Hashtags can be included anywhere in a Tweet.
  • Hashtagged words that become very popular are often trending topics.
The Beginner’s Guide to the Hashtag
13. How do you use a hashtag?


It’s best to know the purpose of a hashtag before you can understand how to use it. Started on Twitter as a way to organize and search content, the hashtag has now spread to Facebook, Google+, Google, and other platforms. The hashtag is the way we now manage and monitor digital content.


Anyone can! Big brands build hashtags to create and monitor a conversation surrounding a specific topic. Individuals use hashtags to either take part in a larger conversation or begin a conversation of their own.


You can monitor a hashtag in the search option of Twitter or you can visit sites like Hashtagify.me and check out what’s being talked about, the top influencers, and even usage patterns. There is even a Twitter Account for @hashtag that monitors conversations and all things hashtags.


When getting started with using hashtags for your own purposes, consider these important rules:

  • Always use the # before your chosen keywords.
  • Do not use punctuation or spaces in hashtags. If there are numerous keywords in a hashtag, #theyshouldallflowtogether in one fluid phrase.
  • Never put characters immediately before the #. For example, it wouldn’t be: news#WorldCup. Instead, you’d write: #WorldCupNews
  • Use letters and numbers, never numbers alone. Using all numbers like #1 will not generate a positive search but #No1insports will.
  • Keep it brief! Some people use too many words in a hashtag. Use the most distinguishable keywords or phrase as possible.

Use hashtags to make your content more searchable, and to add a fresh element to your social media marketing.

14. What are some tips for using hashtags?
  • You cannot add spaces or punctuation in a hashtag, or it will not work properly.
  • If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.
  • We recommend using no more than 2 hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.
  • Type a hashtagged keyword in the search bar to discover content and accounts based on your interests.
15. Why must you use the #ics119 course hashtag in all your posts this week and next week?

Course Hashtag- #ics119

  • Course hashtags allow the learners in the course to see the entire conversation in a twitter chat. 
  • Course hashtags allow for easier curation.  
  • Course hashtags are part of the mechanics of learning with social media
  • Course hashtags allow for easier documentation.

Why A Course Hashtag?

Break and Slow Walk
Practice in order

Take a break for 12 hours (min)
To help your awareness flow, go outside for a slow walk.

II. Do Set
Practice in order

All Do Set activities are completed on your personal course blog.
To find your course blog click on the Learner Blogs link on the menu bar at the top of this page.